Inside Korea’s Newest Craze: Mukbang

In a perfect world, I would get paid to eat as much food as I want. To my surprise, I realized that this job already exists. Mukbang (mook-bong) is an online sensation spreading throughout Korea and now, all over the world. Mukbang loosely translates to “eating broadcast” and people are obsessing over these videos. It consists of people filming themselves eating large amounts of food, and well, that’s it.

In South Korea, it seems like watching people eat is a very acceptable obsession to have. For YouTubers, it can be a serious career. Some Mukbangers (yes, that is what they are called) have even quit their day job to work full-time munching in front of a camera.

Sound too good to be true? That’s what I thought until I went deep into the world of Mukbanging and found that this is one of the weirdest, most intriguing trends on the internet today.


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